About

BlockM is the WeChat SuperApp of Social Impact. BlockM was founded on the premise of providing self-enabling, self-sustaining financial and gender inclusion tools to communities in Unbanked/Underbanked economies worldwide. Using certain loyalty acquisition mechanisms to bring users into the BlockM community, BlockM offers users to earn crypto & fiat currency, airtime, banking, education, microloans, healthcare, SME enablement and transportation tools all in one “Impact SuperApp” while leveraging the Blockchain, Big Data and A.I.

Our goal is to become the leader in the $24bn/mth emerging markets, with a 4bn+ mobile user base, a base profit per user of $2.22 per month, a CAC of $2.57 & a LTV of $81.12.

To help eradicate poverty by providing essential everyday tools to people in need.

Through our vast partnership network, we integrate third-party developer tools from existing programs in:

Banking

Microcredit

Communication

Transportation

Education

Medication

Through the vast Hope Accelerated (HA) Impact Incubator network, we integrate HA company tools from existing programs in:

Banking:

est-cap.com
est-cap.com

Decentralized Wallet:

zumo.money
zumo.money

Microloans on Remittance:

lendsend.io
lendsend.io

SME local merchant enabler:

bigmudi.co
bigmudi.com.bd

Healthcare:

blockmed.co
blockmed.co

Education:

block-ed.co
block-ed.co

Local Village Farmer SME enabler:

agunity.com
agunity.com

Local Village Mesh Wifi SME enabler:

worldmobile.io
telemesh.net

Local Village Solar Minigrid SME enabler:

blockride.co
blockride.co

All available & managed with stablecoins in one BlockM SuperApp

The Problem

  • 2 Billion people worldwide have no access to credit
  • 2 Billion people worldwide have no access to a bank account
  • 2 Billion people worldwide do not have access to basic medical insurance
  • 1 Billion people worldwide do not have access to public transportation
  • 759 Million people worldwide are illiterate
  • 70 Million children worldwide have no access to basic education
  • 2 Billion people worldwide will now have access to micro credit
  • 2 Billion people worldwide will now have access to a bank account
  • 2 Billion people worldwide will now have access to basic medical insurance
  • 1 Billion people worldwide will now have access to efficient transport
  • 759 Million people worldwide will now have a chance to be literate
  • 70 Million children worldwide will now have access to basic education

Our Answer:

The world first Social Impact SuperApp

The Problems with the New Mobile Loyalty Market

The Investment world has already funded several rounds digital loyalty startups with high opex and traditional capex cost compared to BlockM more efficient model.

$ Raised Business model Weakness
JANA MOBILE $24.2mm (series B) free airtime for answering mini surveys of CPG’s. high OPEX, unsustainable cost of entry for each campaign, market.
BRANDTONE $25mm (series C) free airtime for using credit on crowdsourced data for voice-based questions. Service has only one-by-one CPG revenue stream and only offered via physical scratch cards, high OPEX cost.
VIGGLE $72mm (IPO) free premium VOD TV shows for viewing an ad. Un-scalable to other media channels such as Internet and mobile phone.
CROWDTWIST $6.75mm (series A) cloud-based loyalty campaigns for CPGs. Extremely slow to build client base at 500k per CPG.
BELLY $25mm Series B Loyalty app for many loyalty cards. Driving revenue through loyalty card usage and relying on Google Wallet and direct customer acquisition.

How it Works

BlockM integrated and subsidized approach to mobile advertising is a unique model that will revolutionize advertising and the use of consumer data forever.

1

Consumers opt-in to receive mobile ads, coupons & surveys

2

Consumers provide demographic, lifestyle, & brand usage information

3

Consumers are incentivized to receive and engage with ads, redeem coupons and respond to research surveys

4

Database of consumer demographic & lifestyle information is mined for advanced segmentation

5

Consumers receive highly targeted advertisements, coupons & surveys

6

Consumers are rewarded with free cryptocurrency, mobile airtime/data bundles and other loyalty credit for engaging with ad campaigns and other content

7

Marketers benefit from unique, highly targeted & measureable engagements and in depth campaign analysis

Product Roadmap

Revenue Model

Our financial goal is to become the leader in a $24bn/month market, a base profit per user of $2.22 per month, with a CAC of $2.57 and a gross LTV of $81.12

Block Subsidized™ – Revenue Stream A

Our flagship product BlockM Rewards™ Android/KaiOS/Telegram app includes:
Pre funding:
Android App

  • Free Cryptocurrency for answering our research questions, tapping ads
  • Targeted coupons for subscribers in the app
  • EARN™ – BlockM-wallet Crypto Cash and Peer-to-Peer payments
  • BlockPoints™ M-wallet Points, Rewards, Virtual Cash (Bitcoin) and Peer-to-peer Social Network payments

Post funding:
Android/KaiOS/Telegram app

  • BlockM Rewards™ Free Cryptocurrency, Airtime, Data and/or text for answering our research questions
  • BlockM Loan™ – micro-loans
    Managed by our MFI partners like Est-Cap.com & Lendsend.io
  • BlockMed™ – micro health-insurance for the whole family blockmed.co
  • BlockEd™ – real micro-education for the whole family block-ed.co
  • Active Coupons™ – micro-marketplace for local merchants and consumers managed by Bigmudi bigmudi.co.bd
  • BlockRide™ – Blockchain verified rideshare to any destination.
BlockM Predictive Blockchain™ SaaS Revenue Stream B

Our SaaS B2B Enterprise service for Advertisers, Advertising and retailers & Service Providers (ISP, DTV, Operator) with access to our unmatched end-to-end, closed-loop Blockchain verified, ad-fraud protected, Predictive Blockchain Data Cloud Ad platform.

BlockM CPx™ – Revenue Stream C

Our B2B Advertisng and Coupon offer product suite. Our cloud solution segments ads from mobile programmatic buying ad networks and exchanges to our user base using our own Real-Time Bidding (RTB) engine and based upon psychographic data that we continuously collect from users in our MLAs. All Ads are fraud protected, Audiences are verified based on our Blockchain and every Ad Campaign has a Smart Contract for full transparency. This is the future of advertising, available now.

Team members

Advisors

Professor Mohammed Yunus

Nobel Peace Prize Winner - Founder, Grameen Bank, Grameenphone

Siyabulela Mandela

Ph.D. South Africa

Dr. Sindhu Bhaskar

Founder, Est-Capital, Blockchain Banking for the Unbanked

Andrew Bartley

Former Chief Investment Officer, IFC World Bank

Nick Jones

CEO, Zumo

Randy Mitchell

US DoC, Director of International Private Equity

Josh Sadler

Chief Advisor, BlockEd

Dr. David Sandler

Chief Medical Advisor, BlockMed

Chris Robinson

CEO, Co-Founder Lendsend

TJ Person

CEO, Co-Founder, Koupon Media

Peter Nussbaumer

Founder, CEO I-new Unified Solutions, AG, Advisor: Telemesh

Jonathan Treiber

Co-Founder & CEO Revtrax (Retail), Advisor: BigMudi

Token Distribution

Tokens Issued

Total Value (USD)

Financial Allocation

In 18 months EBITDA will reach $0.4mm monthly, with target of $23.1mm in profits in Year 3, addressing 4bn+ mobile phone subscribers, with a net monthly profit per user of $2.22.

Traction

Bottom line: Block Integrates faster, cheaper, deeper, with more scale and VAS products.

Mobile adtech competition Block M
Ad Supply Limited : negotiate with local brands
Costly: brick and mortar model means higher CAPEX and OPEX (staff)
Plentiful: through ad exchanges and locally
Cheap: integrate through proprietary tech platform
Integration with MSO/ISP/MNO/MVNO
Partial: multiple vendors or limited by distribution channels
Costly and slow: country by country corporate then tech integration
Exclusive and End-to-End: Proprietary Tech platform with proven integration speed
Inexpensive and Fast: sales within 4 mths /MVNO/Country + 1 mth to get profits
Distribution Scale Limited: only for 3G networks and/or limited by ad supply and customer ramp-up High: service enabled from 2G to 4G, worldwide, with a 4 month max new country integration ramp-up time
Engagement Efficiency Low: static banners only, only CPM or CPC Ads, specific consumer data cannot be tracked or verified, CPA is extremely cumbersome High: CPE of 99% for every ad, CPE/CPQ provides interactive responses and insights, CPA up to 50% on advertiser promotions
Activation Effectiveness
Non-existent: no coupon or POP integration solution Fully Integrated: CPR enables Advertisers to track their promotions down to the Point-of-Purchase at a 25% conversion.
Market Insights & VAS Products Non-existent or very limited: no insights, or limited by consumer ramp up, Unmatched: Provides Brands highest level of insights on buyer behavior & demographics on every consumer

South Africa Alpha Test Results

Block has already testing and proven its key driving assumptions: user interest, ad frequency, and revenue generation in a High volume, high mobile CPC Ad rate, BRICS market.

Company Timeline

Frequently Asked Question

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